Who we are

HB Heller is a leading North American supplier of intimate apparel. Headquartered in Stanstead, Quebec, 160km south-east of Montreal and only a few minutes from the US Border, our facility is geographically well positioned to distribute to both, our Canadian and US Customers. We are supplying boutiques, specialty and department stores, national chains as well as mass merchants and on-line retailers with our products across CANADA and the USA.

We partner with the world’s leading retailers to build their private label programs with high-quality Intimate Apparel. HB Heller is recognized as one of the most trusted suppliers in the industry and is supplying many of the largest North American retailers such as Wal-Mart, JCPenney, Sears.

Since 2009, HB Heller is also the exclusive distributor of European Lingerie Brand SASSA for North America. The SASSA Brand offers 5 collections, from core basic Bra’s, Panties and Shape wear to fashion forward lingerie ranges in sizes A 30 to DDD 44.

HB Heller has been in the Intimate Apparel business for over 25 years and we are experts in design and manufacturing intimate apparel. We understand that every woman is different in terms of her size and shape and have a great reputation for perfectly fitting styles.

One of our companies strength is creating comfortable and exceptionally well made Lingerie for full figure and plus size women up to band size 50, Cup G. Over and above full figure full figure Lingerie, we are also experts in niche categories such as Nursing and Maternity underwear, as well as we supply, Shape wear, Day wear, Swim- and Nightwear. Each garment is designed to meet our customers needs and price points.  Our products are manufactured in China, Malaysia, Indonesia and Bangladesh, we employ combined a total of approximately 500 people in overseas production plants.


Retailer Success: we aim to exceed customer expectations, and are partnering with retailers to deliver a best in class product, helping retailers growing their business.

Consumer Satisfaction: we are providing highest quality products at best value prices.

Supplier Partnership: we are partnering with our suppliers to have fair and long term relationships. We advocate manufacturing according to globally recognized social and ethical standards.

Caring about the Environment: our materials are responsibly sourced from trusted suppliers. We encourage the use of organically grown fabrics such as cotton and bamboo and AZO free dyes. Operational initiatives include reduction of packaging, streamlining of the supply chain, and hanger re-cycle programs to reduce our overall carbon footprint on the environment.